The feedback from choices weren't very obvious, and I found myself losing for seemingly no reason all the time. I also wasn't sure what every choice meant because of the ambiguous language.
You're absolutely right, feedback from choices wasn't obvious at all. On the other hand, the questions and answers were intended to be ambiguous, but the lack of feedback made it hard to read!
BTW you didn't lose as such, you just came to one of the different endings :)