This topic has been on my mind for months, but I was never motivated enough to fully explain why indie game development is vastly different from smaller AAA (or AA) productions. While, on the surface, it may seem like indie developers can borrow techniques from AA-AAA studios, the reality is entirely different. Having worked in both AAA and indie teams, I can confidently say that the only true similarity is that both create video games.

But first, let me clarify what I mean by "indie game development." I'm referring to small teams, often fewer than five people, or solo developers, who work with little to no budget—unlike AA or AAA productions, where budgets can reach several millions. AA games, are indeed smaller versions of AAA productions, sharing many of the same workflows and resources.

Now, let’s focus on why indie developers can’t simply borrow strategies from AA or AAA studios.

The Small Business Analogy

To put it simply, being an indie developer is like running a small local fast-food joint, while AAA development is like running a McDonald’s franchise. The business models are completely different. The majority of marketing advice and development strategies are based on what works for AA or AAA studios, but for indie devs, these methods can lead to unnecessary complications.

Quick Iterations vs. Long Development Cycles

When a AAA studio begins development, they conduct extensive market research to define their target audience and ensure a profitable outcome. This approach works well for studios with multi-year development cycles and large budgets to sustain them over time. However, as an indie developer, you don’t have the luxury of waiting four to six years to release a game. Like that small fast-food joint, you need to rely on instinct, quick iterations, and rapid market evaluation.

Indie developers must be agile, adapting to trends or niche opportunities that could gain traction quickly. This means that having shorter development cycles—anywhere from six to 12 months—can be more sustainable. If a game flops, the losses are minimized, and you can move on to your next project quickly. On the flip side, long development cycles increase the risk, such as team members leaving for more lucrative projects, and you can’t blame them. Everyone has to make a living.

Diversifying Income Streams

For indie developers, it’s also essential to diversify income sources. Aside from game sales, you can consider offering game development services, selling courses, or earning from sponsorships and content creation (like YouTube). This is a smart strategy, especially when you need to iterate quickly to survive in the highly competitive world of game development.

In conclusion, while AAA and AA strategies may look appealing, they are often impractical for indie developers. Shorter cycles, quick iterations, and a diversified approach are key to surviving in the indie space in most cases.