It does a good job at creating a creepy unsettling atmosphere, though it's not really scary.

that was awesome, imma force my friends to play this!

Fascinating idea, but... literally nothing happened. I would assume the vending machines giving you fries and a burger is supposed to be funny (it kind of is), as is  the direct simplicity of "NO" when you get run over and die or "OK" when you win (also kinda funny), and I like that that gives this game a lot of personality, but there's just no real substance here or any reason to get scared other than hoping I don't get hit while crossing the road.