Hello it is my first jam can you share your knowledge and experiences with me?
I'd say try to make the game's difficulty easy. Since you're going to play the game more than anyone else, you'll probably be the best player, so if the difficulty is really easy for you while playing, it will probably be a normal difficulty for the new players. This comes from personal experience, almost all my games are really hard because I didn't take that into account while playtesting, and it becomes frustrating for the players.