Oh yeah for sure, if this was a full game then you'd want people to replay it to gain that mastery, but for a jam game it's going to be hard to convince people to spend that long, especially when they have a hundred or more other games.
Usually it's a good idea to let players experience the whole game in about 5 minutes, with maybe more to do if they end up really loving it.
But also there is no mandate to make a game that works especially well in a jam setting! it's just as valid to make something more like a full game, the only drawback being that most the people rating it won't see all of it.