> why do you think that most jams participants are not game developers?
they're not jam participants. there's people who go play games from popular jams since they hear about them/know about them. you can tell by looking at where your views are from on your dashboard.
> I have seen beautiful, magnificent covers for unpopular games, and terrible covers that shot to the top.
yeah, but it drastically improves your odds unless you already have a following
> what is the average and maximum CTR that is considered normal on itch and steam?
steam idk. 2-3% is average for a game that's doing well on itch i think
> But you have 5000 views
the game is 2.5 years old. we got a huge amount of views during the jam rating period (especially the first week) and then ~0-5 views a day since then. this is likely because we moved off new and popular and because we're not actively updating it