And results:
As soon as we released the trailer on YouTube we started getting traffic and the traffic immediately went high.
After 6 days we reached these stats:
- 9000 views
- 500 likes
- 60 comments
- + 60 new subscribers to my channel
- + 300 Wishlists so far
32% of the people watch the video until the end.
87% of the video visibility came from organic YouTube recommendations
10% Impressions click-through rate
And the stats still keep growing
For me, these results are fantastic considering that we are a small 1+1 game development team.
Source:
What I think caused it:
- Community boost: after the trailer got released we posted about it on our Discord community
- Thumbnail colors/design: I think using bright colors in the YouTube Thumbnail helped a lot and the yellow/orange combo was often used in movie poster design for a reason
- voice acting: I am not sure but I suspect the YouTube algorithm detected multiple voices in the video which automatically boosted the quality perception
- video length: I read somewhere that videos longer than 3 minutes tend to also boost the YouTube algorithm
Kind regards,
Cristi P. - 16 BIT NIGHTS