I love the style and the fact that you have to stay on your toes to turn off the pop ups and have to evade the cars as well makes it a good game loop for me!
Love the colors and the old school vibe you're going for.
The only downside for me was that you had to buy stuff as well and for me that's a little bit too much, since you already have to look out for the other stuff. Maybe make it automatically if possible? Or hearts on the road that you could pick up! Besides that, really nice. Love the music as well.