Follow up question, what IF I am downloading it from the Itch launcher?...now what?
Okay, haven't tried this with the luncher before. The problem is that it is probably still a demo that is in one and the file is rare and the Ichio luncher cannot unpack it. Download the game via the browser and unpack the file with 7zib then it works. This will probably change as the game's development progresses further. I hope I could help you.