that was the answer I was looking for . thanks
Viewing post in How to gain followers and promote my games.
Hmm. Ok. Mind that this is only opinion. Other people might think different or have experienced or observed it differenty.
But you can go to it backwards. Search similar games to your games - by topic (tags, description) and level of professionalism. Then take the most successful ones. And try to guess why they are successful. Can you find their promotions? Was it social media? Did a famous youtuber promote it? Does it look like they slowly gained followers and the game just accumulated popularity over the years? Is Itch just another outlet, and their main audience is elsewhere?
There is some kind of feedback loop evident on the comments of some popular games on Itch. Unknown youtubers make videos about the game and post on the comment section. It is hard to tell which is the chicken and which is the egg in those cases.