Post by runevision in Will "In Development" game get visibility boost when it enters "Released" phase?

Viewing post in Will "In Development" game get visibility boost when it enters "Released" phase?

It's much worse. If the page is created long before the game is indexed (for example if downloads are disabled prior to release, which prevents indexing), the game will never get any boost at all.

The reason is that the game will only appear on the Most Recent page once it's indexed (i.e. available for download etc.) but the Most Recent page is not sorted by index time, it's sorted by page creation time. So if e.g. you release the game one month after creating the page for it, then once the game is released, the game will appear on the Most Recent page for the first time, but way down on the page together with games released (or having their page created) one month ago.

See my post here for more info:
https://itch.io/t/4011432/games-released-well-after-page-creation-never-get-on-m...

Like Reply

redonihunter43 days ago (1 edit) (+1)

You will be "on top" of most recent for like 5 minutes. If that is the only marketing and promotion you do and is the only source of any views, your project has bigger problems.

Do a major update development blog when you "release" after development. This can get you on most recent again. No guarantee. And do not spam those devlogs, in a attempt to get on recent again and again. No one is gonna believe a "major" update 6 times a month and it is said to be staff approved if a devlog gets you on recent again.

Like Reply

runevision43 days ago(+1)

You will be "on top" of most recent for like 5 minutes. If that is the only marketing and promotion you do and is the only source of any views, your project has bigger problems.

Who said anything about that? There can be plenty of other promotion outside of Itch, but that's not what this thread is about. It's about how the Recent page works and how visibility boosts in Itch do or don't work, so that's what we're discussing here.

Do a major update development blog when you "release" after development. This can get you on most recent again. No guarantee. It is said to be staff approved if a devlog gets you on recent again.

Good to know.

Like Reply

redonihunter43 days ago(+1)

There are many threads about this, and many people act like being on page 1 of recent is the only promotion they will ever get.

And that might even be true. But there are just so many games. Being 5 minutes on top of recent is rather literally meant.

The stance of Itch repeated in many threads is not to rely about "promotion" by being on Itch. Be it being on the index or be it being on any list.

So, "officially" there are no boosts to be expected. They did admit to give a little boost in so called popularity ranking for new games. But they did not disclose what new means or how much of a boost or how long. They do not tell how popularity is calculated. And being among the popular games in your subset of tags is more important, imho. Dive down a few tags and you only have like 500 games, instead of 1000000.

https://itch.io/games/tag-exploration/tag-open-world only has 700 and you have a few tags left. You could use female protagonist.

https://itch.io/games/genre-platformer/tag-exploration/tag-open-world has 70 games. Your new game is on page 1 (of 2).

Like Reply

Alienplay43 days ago

I don't agree with the notion that it doesn't matter because of limited effectiveness but I get what you're saying and thanks a lot of the tips.

I haven't published any larger project on Itch in a while so it's good to get as many insights as possible in advance.

Like Reply

redonihunter43 days ago(+1)

Oh, it does matter. It can give a boost. People select the day of the week for this. But so does everyone else and their dog. So it matters a lot less than people think. And then comes the bad rng that decides to not index a game in time for such a release and people are sour.

Itch is a self publishing site. The only promotion people should rely upon is the promotion ouside of Itch. (I paraphrased the stance of Itch here, but pragmatically, that's what it boils down to.)

Like Reply

runevision43 days ago(+1)

Those tips are helpful, but also kind of off-topic for the subject discussed here. They don't change the fact that:

It makes no sense for a "Most Recent" list where entries can jump from not yet being on the list at all to being way down the list, without ever having been at the top. For a "most recent" list, the top entry should be the one that most recently appeared in the list. Anything else doesn't make sense and only points to a mis-match in the metrics used for inclusion and for sorting.

Like Reply

redonihunter43 days ago

The topic is a question, to which the answer is not officially stated, but most likely: No, there is no visibilty boost by changing release status.

What makes sense or not for a list called "recent" and that is internally called "newest" is a matter of opinion, of which ours do not count. What is the time stamp that would make a game "newer" than another? Your "newest" might qualify for a time stamp as early as 2005.

It is even debateable what is meant with recent. Recently updated? Recently published? Recently changed release status? The last one is the source of this topic. A valid question of course, since it is not clear what is meant with recent, as Itch is a self publishing site. Games here have no release date the same way games on Steam have it, where they clear reviews or whatnot.

What it is, is a list ordered by publishing date or last approved major update. So it is a recently updated/published list. Or short, recent. Most recent actually.

Like Reply

Alienplay43 days ago

I mean game dev scene is competitive and if you're trying to make a game seriously you need to take ever avenue that you get. Of course this won't be my only marketing channel. Just a central place where people can track how the project is going.

Thanks for devlog tip! I'll check it out.

Like Reply