It was a neat concept and a creative way to execute it, with the developers all having traits that affect their output and efficiency. However, I rarely if ever had any idea what the win condition should be. I think the ticker at one point said something about expecting to hit 10x DAU, so I assume I was supposed to make that happen? But the ticker tape said a lot of things and was rarely where I was focused on because it was pretty repetitive. I think having the feedback for my actions be more obvious would help. Also, the scaling was off for the game - this game looked like it was for ants on my laptop monitor. It was much more readable on a really huge monitor, so my best guess is that the game auto-scales (and unfortunately, auto-scales to be too small) based on resolution.
Definitely a nice abstraction of trying to scale a web startup though, and the ticker of random tech site's headlines about your company at the bottom was charming.