The game answers the question: What if Bender from Futurama was a fridge.
Unfortunately I wasn't sure how to actually play as the controls are listed "left" and "righ" - but from reading the previous comment here I guess that left and right are meant to be mashed alternatively? That did cause the bar to fill up a little but I was never in danger of catching up with the fridge.
However, the game has a lot of charm and if the humour can be sustained building on the whacky and unexpected (if you didn't look at the promo screenshots) it could be a lot of fun.