Oh, good question! I was personally thinking of it as just shifting the tone a bit—it certainly can and does still encompass being “smitten,” but in changing the move name I wanted to imply that it could also include, say, being Cady Heron and becoming obsessed with Regina George in an all-consuming way, or stuff that edges more into gothic romance. Flat-out hate isn’t what it’s getting at, exactly, but the kind of enmity that might turn into an Adora and Catra situation.