Where does it say new? The thread? People sometimes post here, so it gets bumped. Like you just did.
And the scammers did not stop spamming their scams. The thread might also be called: psa, there is malware hosted on itch that was not yet detected or reported.
The discord approach is not the only method they try to get you to download their malware. I assume all those people complaining about their games not being indexed are side effects of Itch fighting the scammers. Because, why look fishy and only advertise your scam on discord, if you can just plant other scams out in the open. Some of those go undetected for months, as this type of scam has to fight obscurity just like the legit games.
So beware and have a closer look before you run executeables on your computer from an unverified developer. The account might even have been hacked to spread malware - just like the accounts of your discord friends that suggests this hot new game to you or asks you to try their game.
All this is about trust. That is, why the discord scam is so dangerous, because they lull you personally and directly.