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Aslo, the others I buy keys from here, they do it so that if you buy the full game here at full price, you get a Steam key “for free”. There is also an automatic process for this at itch, where you can see your key in the confirmation after purchase.

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I've seen some devs do this as well, but just the ones that it's feasible for.

I don't think this is a feasible option for a small dev like myself.

I buy quite a few keys from small indie developers here. Maybe the phrase “free keys” bothers you? I mean, I only buy the games here for that reason and pay the full price for them.

You can DM me on my Discord and I'll try to help with this