We have two characters in the game: Mr Snake and the Bubblers.
If the Bubblers die, Mr Snake can live (because otherwise he would starve to death).
If the Snake crashes into something and die, the Bubblers can live (because otherwise their would be eaten alive).
Is not important your point of view: the death of one of the characters is a bless for the other.
Neither can live while the other survives, so death is good in both senses!