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I think that the rising price is useful in the first days but then it becomes something that holds people back. To be sincere, if I had not bought it on day one I would have not bought it at full price. That's the explanation of the salas chart in my opinion. 

Yep, I always fully expect that the vast majority of sales will come in the first day or two! The FOMO of the rising price is a useful marketing tactic but I think I may have to set the initial price slightly higher next year. We’ll see what happens.

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I would have still bought it without thinking twice at a starting price of £5. Not sure how that will impact later sales as the price increases.

That’s good to know!