Hello, it's 12% out of $40, so a $4.80 discount, which means the Steam price will be $35.20, very close to itch.io's original $35, for the first few weeks. Unfortunately Steam doesn't let us to set arbitrary discounts as far as absolute price goes, so we can't set the discount so that the actual price is $35, we can only set whole percentages (such as 10%, 15%, etc), so it was the closest we could get to.