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I do not understand how the recent average idol earnings are considered. Or why is the recent average earnings equal to all-time earnings divided by 4?

Example: I have an advertising contract for 56 k per week, then the average and all-time earnings will change as in the table below
WeeksRecent average earningsTotal earning
1 week14 k56 k
2 week28 k112 k
3 week42 k168 k
4 week56 k224 k
5 week70 k280 k