A little excerpt from the Zero Budget Game Marketing Manual - I hope it has some value here :)
The title of your game is key to the overall brand. A good title will reflect well on the genre you’re developing for, and let people know they’re in for a certain type of experience. Hitman, Tomb Raider and Monster Hunter are all great at this; telling the player more or less exactly what they’ll be doing in the game from the title alone. This is what’s affectionately referred to as the ‘Ronseal’ approach; it does what it says on the tin, and carries with it a lot of very accurate connotations about the experience of the game itself (you play a Hitman assassin, you raid tombs, you hunt monsters etc).
Some things to consider:
- The best names are short, and ownable. Do a quick Google test. If no existing brands – TV, Film, Game or otherwise – pop up when you hit search, that’s usually a good sign. The intention here is that when you Google the name of your game after it’s released, it’s the first thing that pops up and it dominates the search.
- Made up names can be great. A nonsense word or clever amalgamation you’ve constructed can be very ownable and great for SEO. Google ‘Headspun’ as an example of this.
- Ensure the domain is available before you commit. There are a multitude of domain extensions these days, meaning you can pretty much use any title of your choosing with regards to this, regardless of whether the .com is available (although if you can get this, all the better)
- Ensure your preferred social channels are available before you commit. Use NameCheckr (https://www.namecheckr.com/) to quickly and efficiently see what handles/usernames you’ll be able to landgrab with your chosen name.