Thanks for the reply. Yes, promoting aggressively, sent review keys out to several suggested indie game review sites. One thing I have neglected is to create a company site...that'll be up in the next few weeks.
And yes, I'm aware...'build it and they will come' just doesn't apply to game development. God, Ninja Theory's 'Enslaved' and Ubi's 'Beyond Good and Evil' were largely ignored. Just trying to establish a baseline for performance of a typical indie game on this platform so I can adjust my plan of attack accordingly. And even if no one plays the game, I've still made the game I set out to make, and I'm damn proud of it. However, that's not gonna stop me from pestering the press. Again, thanks for the wise words!