Can't give a bullet point breakdown, but lemme hit you with a few notes. Given out a bunch o' keys, hit up Destructoid, Jimquisition (Conrad Z. asked for some updgrades to the game that we're implementing), Canada Game Devs, and Big Red Barrel (I know one of the lads on the show). In addition to the news sites I've been getting keys to some friends in the industry and asking 'em to spread the word...can't name names but guys who have a huge following on Twitter and FB for their work in animation and game culture in general.
Never even HEARD of Keymailer or the partner program...I'll look into these, and check out your post for more guidance. This is all super stuff, really helping out. Thanks!