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(2 edits)

Itch has, perhaps, at least, 10 new games being added daily. It, and indie games in general, are very saturated markets, and Itch is awful as a marketing tool, mainly because it wasn’t designed to be one. In other words, marketing is a job you must do as well if you want any recognition for your work.

What is marketing?

Marketing is the act of showing off your game to an external audience, whether by advertising, or just showcasing to a community that is interested in the game’s genre. It is a very crucial step done before publishing.