Love the humor in the Intro Cinematic piece. It really sets the stage nicely for a cartoony and goofy game. That was great and I loved the Lord of the Rings reference by hiding that Axe in the background of the liquor store.
I just found that the gameplay after that was a bit lacking. It just didn't feel like it was apart of the same game. But thats probably more to do with the time constraints of the Ludum Dare game jam than anything. So if you took this concept and ran with it I think you could very easily turn this into the next popular and especially funny visual novel. Like a more cartoony and zany Napoleon Dynamite in game form.