You misunderstood. When lightning strikes you first see the flash and after some delay (the theme of the jam) you hear the sound.
The circles on the ground are a map that you are at the center of, and each line represents 300 meters. The Speed of Sound is 341 meters per second.
So you can tell which direction the lightning is by looking at the shadows. And you can tell the distance by counting the time between the flash of lightning and the sound of thunder.