Now this is odd. Which OS do you use? Windows? Linux? Mac? Are there any error messages before it crashes? And finally, are you able to visualize the splash image before the game window loads and crashes? That little detail is actually pretty important.
If you are able to see it and your game crashes right after that, it's possible that your graphics card has an issue to initialize OpenGL. If you're using Windows, note that you will need to install the newest version of DirectX 9 or superior to use the OpenGL renderer. Check more info on which DirectX you can install here. If it still doesn't work try this: Once you see the splash image, hold Shift. You'll be taken to a menu to pick your Graphics Acceleration settings. Tell it to use software renderer, then start the game again.