Alright, we didn’t want to go into details on here (because we hoped people who found interest in the subject would do their research, but I suppose we still have to prove everything nowadays...)
According to ISFE (Interactive Software Federation of Europe) « key facts from 2019 » (https://www.isfe.eu/wp-content/uploads/2019/08/ISFE-Key-Facts-Brochure-FINAL.pdf )
46% of gamers are women, and 63% actually play on tablet and mobile phones .
Also, in her wonderful book called « invisible women », Caroline criado perez wrote :
« Men are most likely to have a fairly simple travel pattern : a twice daily commute in and out of town. But women’s travel patterns tend to be more complicated. Women do 75% of the world’s unpaid care work and this affects their travel needs. A typical female travel pattern involves, for example, dropping off at school before going to work; taking an elderly relative to the doctor and doing the grocery shopping on the way home. This is called « trip-chaining », a travel pattern of several small interconnected trips that has been observed in women around the world »
I invite you to read her book, a third of it is actually endnotes on the ressources she used.
While I understand how this can be shocking, it is the reality of our world. We understand that not all women have the same gaming habits, but it would be foolish to ignore the fact that a large portion of mobile gaming is in fact feminine. And since we are not (yet!) a political party to help women live better lives, we wanted to make it more enjoyable with the power we had.