That is some hardcore apple pickin' music!
Your base game concept is pretty fun and I like what has been implemented so far. If you plan to build on it after the jam is over I do have some suggestions!
Give the player some indication when they collect the apples. I was sitting at 15/15 for a while before I realized anything had happened from me pressing E near trees.
Maybe increase the amount of apples required for each level or reduce the time? Currently I just didn't see a way to actually lose since I'd have 15 apples in about 10 seconds.
The store cutscene was a really nice touch. Great job on the game, cheers!