“Adult content” is content that is aimed at adults, rather than minors. I happen to be an adult and when I search for your game it shows up just fine - don’t worry about it. 7 year old Dorean however can’t find your game through the search and that seems like a good, transparent, and user-friendly move to me. Good job.
Viewing post in Specifics of "adult content"?
I’m not sure I can agree with this.
Children search for everything, and don’t forget that, at least legally in most countries, a child can also be 15 year old.
I’m not familiar with the legality of it, and I haven’t seen OP’s game to see how adult the graphics are, but I would suggest to lean on the safe side. If you think your game might be seen as adult-only, it would be safer to mark it as such.
@SmoothBrainDev: When in doubt, I would stick to the advice from Dark Dimension, as they are more experienced with using itch.io, interacting with its community + moderators, and actually distributing games though this platform - and presumably through other platforms as well. :)
That being said, as far as I am aware itch.io offers no kind of scale at this point in time. There is a collection of tags that interact with the “Show content marked as adult in search & browse”-flag from our user settings. And that’s it.
Hypothetically speaking: If I was a legal guardian, I would hope that my beloved underage offspring doesn’t see anything that I personally would consider “adult content” when I leave that flag unmarked. But if it was important enough for me that they aren’t shown such things, I would (have to) do the responsible thing and supervise when they browse on itch - or at least have them ask me if it’s okay for them to download games before downloading something. And if junior were to ask me if it was okay for them to download Bloody Gore and Firm Bananas (Part 7), I would write a somewhat impolite letter to the dev and/or itch as the platform holder.
Or I could say “You’re old enough. Just don’t install something that would scare my better half.” and waive my right to complain. At least that’s how I understand parenting.
I hope this helps.