Also in the Apple App Store, the "New Games" aren't displayed until several scrolls down.
If you're viewing it on mobile, the categories usually look something like this:
What to Play this Week
More Games You Might Like
Top Apple Arcade Games for You
Top Free Games
Top Paid Games
Popular Games
Strategy Games for You
Great on iPhone 12
Play with a Controller
New Games We Love (all the way down here!!!!)
So unless your game can fit nicely into one of the first few categories, good luck on getting onto the front page of the App Store.