Thank you for the constructive comment!
We definitely didn't go into this expecting everyone to play until they win, but I like that you felt a drive to do so for a time. ^^
What we tried to do is make a game where whether you won or lost, you could still walk away with a smile on your face.
No frustration with dying and retrying the same step over and over again, but instead playing to the end whether you win or lose.