I think posts like these will probably only be picked up by existing followers on the norm, so it might be better to still go ahead and create the game's page so that peeps can find the posts easier that way. Unless there's some sort of NDA type deal or you're waiting for a publisher's go ahead to do so, in which case yeah, these'll do fine.
I enjoyed both CUPID and Who is Mike on Steam, so I'm glad to hear you and your team are working on more stuff!
You've got really helpful points, ElTipejoLoco. I dont mind if only existing followers see these, actually. I'm more concerned about the culture of Itch.io. Do people normally expect finished games or do they like/appreciate/tolerate/hate/ignore this sort of in-progress development updates. The current game I'm making has very little art at the moment, so it kinda makes sense that only people who like our stuff might be interested in getting updates. Seeing that you have to make a new project to update your activity seems to be supporting the idea that people are more into games that gamedev updates. But that's just my theory. I realize that by creating a new project, it can be a form of marketing though. So I guess both approaches are valid. That said, is it normal for people in Itch.io to post unfinished projects on their feed?
I'm so happy you played both our games, by the way! Thanks for being with us since the beginning!
Sorry it took me a while to respond, got a little occupied IRL!
From what I've seen, it does seem like quite a few devs I follow do upload incomplete games far before they're even in a playable early access state. These early entries tend to be associated with ongoing Jams from what I've seen, and updates posted to them serve to make said games' devlogs publicly accessible. I don't know how many people read said entries, but I do know that a few developers frequently post progress updates, even if they don't yet have a demo to show for their work.
So in the long run, it's less about "itch.io" culture from what I can tell, and more about "each individual dev's culture." Some developers' updates are just links to external sites (blog spots, tumblrs, forum threads, Ludum Dare pages), others' are just announcing that the version on itch has been updated or patched and posting a snippet of a changelog, some are screenshots or videos, others are Patreon links and inventive listings, etc. There doesn't really seem to be a standard people follow- plenty of developers just upload their new game and only really interact on their game page's comments, others only participate in jams exclusively and only post within the forum of a jam they're currently working on.
At any rate, I think you should just choose something you're comfortable with! Since the site hosts pen and paper modules, comics, and tools as well and all of these can have "devlogs" of sorts made for each, it's kind of difficult to really cement a sitewide culture.
