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why does itch have this game label as a visual novel?

there is no Horror label... pretty odd 

it is under horror yes but it is certainly not a visual novel which is weird they have the game label that way

The tags are what show up when you enter the tags in the search bar and horror is a tag you can put on the game, but the label of the game there isn't an option to put Horror, theres Adventure action etc, but if you go to any other horror games youll see the label cannot be horror because its not availiable

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yes but it appears that there are also subcategories within itch as well. like horror visual novel, horror shooter, and so forth.

Yes theres I guess tags and theres the genre, I was super confused as to why there is no horror genre 

there is. It is a  super popular genre on here too. for the game makers as well as players but within that is subcategories.  such as what kind of horror game it is like a shooter, a platformer,  and so on.

Okay...