I got an opportunity to talk to Michael Cox, marketing guy from Crows Crows Crows. He's @DevMicco on Twitter, he has DMs open. Great guy with super helpful advice.
He told me to release the trailer, release the demo, push PR, everything, but don't launch Kickstarter. Instead funnel people into Discord and mailing lists. then launch Kickstarter when there's enough people to make it succeed on the first day.
That makes a lot of sense to me, so that's tentatively the plan I'm going with now.
In the meantime, we had another playtest session on Thursday and I came away with a bunch of balance tweaks and bug fixes, which I was able to knock out yesterday.
The most interesting news is, the game now has a Discord bot.
This thing allows you to indicate when you are available to play, and if anyone else is online or marked available during that time, you'll get a
notification. It also periodically blasts out statistics about who's playing.
I've been using vyte.in to organize playtest sessions, and it hasn't been great, so hopefully this will work better.