you have to hold it for the bow to charge
Ah, OK, that adds an interesting twist to the gameplay, but it should have been communicated better. The main menu only says "LMouse = shoot" and the windup animation doesn't start up until half a second after you hold down the LMB, so it was really intransparent. Just changing the instruction to "LMouse = shoot (hold to charge)" would fix that.
Anyhow, the game is cute, and has unusual visuals, but it could use some more sounds, especially some cues for when you successfully match 2+ people, miss a shot, or hit a single person, since these things can happen off-screen, leaving you without any feedback. Also, I found the mechanic where the arrow bounces off walls very weird -- it has little gameplay purpose that I've seen, but breaks the "Cupid's arrow" metaphor, since arrows just don't ricochet like that IRL. Lastly, what do the heartbroken blue NPCs do? Just wander around until they disappear, or can they damage the couples you've already brought together?
It does say you need to hold it on the game page itself, which I think some people miss because you can download the game from the rate page. Most of the instructions are on there. Blue people are minus one point, and making a couple after an arrow bounce is an extra point. We were going to make effects that show that in-game, but it was just one of those things there wasn't time to do