Most levels have some trick to them and multiple ways to solve them, though some are pure fast platforming fun. ;) The problem is that it's kind of difficult to show it in a trailer and without spoilers. The fun "AHA!" moment happens in your head. My current thinking is having the final trailer actiony and over the top and show a single puzzle, leave lets players to do the gameplay videos (they'll do it better than us) and most importantly have a great demo.
Thanks for the feedback! We do have to work harder to get the right message across.