This is not a tip, this is a request and a rather broad spectrum one at that. Please, more details.
Sorry my meaning was that if you want more people to try out your game, then try to have a web build as most people would not want to go through the hassle of downloading the game, unzipping it and then running it. This usually is bad for the game's rating as after going through a hassle people would expect something quite exquisite and since this is a jam, there maybe a lot of bugs and maybe the game might not be that crisp. Thus, losing you points. I get that most of us (including me) don't want to join the jam for winning but many people would not bother even playing your game and would rather play someone else's game which has a web build. At least you want some people to play your game right?