I like the art style. I got frustrated when dying when touching the side of blocks with spikes on top of it. I wouldn't expect that to happen. Not sure if I like the type of game where I just need to die and figure out the level over and over though, but I'm sure someone out there loves punishment :)
In my personal opinion, there has to be a driving force from a story or gameplay perspective that will make me want to get deceived and die over and over.