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I got a advice, in the discord channel,  to do some marketing before i launch my game (which i haven't done, because i got the advice when i already was online) This way, you could get more out of the first pike, like we see it in your statistics . Did you have a reasonable userbase, followers, etc. when you launched Holey Suit?

Nope, no following.  I posted on Release Announcement and the post got picked up by leafo - I guess I lucked out!

Itch.io guidelines advise to give that all important announcement post some love.  Back then I made a point of showcasing the game by having a cool looking GIF - something with a bang, must have been catchy enough!

I wrote a few devblogs on my website that cover the journey of Holey Suit on both itch.io and Gamejolt from a marketing perspective, if you fancy a longer read!

https://hotchpotch.games/holey-suit-dev-blog-5

https://hotchpotch.games/holey-suit-dev-blog-6

https://hotchpotch.games/holey-suit-dev-blog-7

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Mhm, this is really a good example for a catchy gif. 

Itch sent me an email with some instructions how to best announce my game. Following these instructions can give you a good kick start. It seems you did a good job. In my case, tweeting my announcement to @itchio and them picking it up, helped a lot . 

I also used a gif for showcasing the game, although not as cool as yours.