This game has one of the best flufftext intros I've ever read (page 1 of the PDF). It presents so many great hooks ("the witches have returned from the woods", etc.), it immediately set gears turning in my head.
The set dressing that unfolds over the subsequent pages is also well-done, communicating very well the tone and place of the game. Importantly, it leaves lots of gaps for the imagination.
I think this is one of the strengths of the whole system: character creation, too, leads to a character sheet filled with potential hooks, touching upon the PC's past and characterization in a very clear, concise way. Altogether the game delivers potential stories very well. It guides with a light hand.