you are only looking at the ads which is not how these companies work to make money, anyone can block ads they know this and we know this. The problem is the tracking and lying to get you the player to agree to give up access to your personal data. Unity will require you to sent personal information and other ways you make money. These things are legal for them to do by law, other companies do not offer such because they are not as evil and scammy as installcore.
You can see a almost exact copy of such things in Valve/Steam in the User Agreement, you have given up all your rights to Valve and this is just to play games. Making games as a different effect and has different legal stats.