To elaborate on something that's brought up during an intro sequence, there are 4 types of business proposals:
- Photoshoots: 1-time job that generates high money, low exposure
- Variety shows: 1-time job that generates high exposure, low money
- Advertisements: 3-month job that generates high money, low exposure
- TV dramas: 3-month job that generates high exposure, low money
If you are looking to get money as quickly as possible, photoshoots are probably the best way to do that! You can also try advertisements if you want more long-term revenue.
In order to unlock different types of business proposals, check the research tab and look under the managers section. (It's the same place you go to unlock or upgrade different marketing strategies for singles.) If you want to focus on a specific type of proposal, you can do that over in the policies tab.
To generate a business proposal, place a business manager to a room and use their context menu to select "business proposal." You can also check the box for "auto-proposals" in the context menu if you want your business manager to generate business proposals when they're not working on something else. (Note that by default, staffers generate research points whenever they're not working on anything else. If you assign a business manager to "auto-proposals," this means that she will generate business proposals when she's not working on anything else, which will prevent her from performing research, so be sure to turn off auto-proposals if you want her to generate research points instead.)