Impressively creative marketing tactics Krunchy Fried Games!
Ultimately, I think there's no such thing as a non-gamer -- everyone likes entertainment, it's just a matter of appealing to their taste. Say there's a middle-aged woman who currently doesn't play games. Suddenly she takes a job where she has a boring 30-minute subway commute. Before you know it, she's downloaded Candy Crush or some puzzle game off the App Store just to pass the time. Just this morning I took my car in for a vehicle inspection, and as I waited in the waiting room, I could hear one of the ladies sitting behind the counter tapping on her phone playing one of those types of games.
Or maybe there's a hardened Vietnam vet who doesn't play games. But it could very well be that he would -- except that there are scarcely any Vietnam-themed games and perhaps none of those have the realism he's looking for. Or maybe it's a hardware issue where he simply doesn't have a computer powerful enough to run a game like that.
If you can identify what keeps "non-gamers" from playing games, then I think you'll have a better idea of how to proceed with marketing.