Skip to main content

Indie game storeFree gamesFun gamesHorror games
Game developmentAssetsComics
SalesBundles
Jobs
TagsGame Engines
(+1)

Impressively creative marketing tactics Krunchy Fried Games!

Ultimately, I think there's no such thing as a non-gamer -- everyone likes entertainment, it's just a matter of appealing to their taste. Say there's a middle-aged woman who currently doesn't play games. Suddenly she takes a job where she has a boring 30-minute subway commute. Before you know it, she's downloaded Candy Crush or some puzzle game off the App Store just to pass the time. Just this morning I took my car in for a vehicle inspection, and as I waited in the waiting room, I could hear one of the ladies sitting behind the counter tapping on her phone playing one of those types of games.

Or maybe there's a hardened Vietnam vet who doesn't play games. But it could very well be that he would -- except that there are scarcely any Vietnam-themed games and perhaps none of those have the realism he's looking for. Or maybe it's a hardware issue where he simply doesn't have a computer powerful enough to run a game like that.

If you can identify what keeps "non-gamers" from playing games, then I think you'll have a better idea of how to proceed with marketing.

(+1)

Yeah, you make some very good points: what is preventing non-gamers from playing your game is an excellent question for devs to start with. Nintendo are probably the best example of people who've asked this question: Do you not want to be stuck in your bedroom playing games? Here's the Gameboy, here's the Switch. Do you think gaming is just for people who like violence? Here's Nintendogs. Is gaming not improving your life outside gaming? Here's Wiifit and Pokemon Go.

Our specfic issue is that people who read books often turn their noses up at video games- and with some good reason- writing is very low on the list of priorities of game publishers. Take Resident Evil 4- amazing game, terrible dialogue/ story. Also people are often prejudiced against video games: in the same way that people overvalue food from a restaurant where the menu's in French, or think they're getting more cultural value from a black n white film, people might not think they're being culturally enriched (or whatever) from a visual novel or choose-your-own-adventure video game.

I'll stop before this becomes too much of a rant. Thanks for your reply ;)

(+1)

Yep, Nintendo has done a great job of branching out and enticing "non-gamers".

I think part of the reason why writing gets such a low priority in most games is because game developers assume that "Hey, if you're creative enough to program the game, then you must also be creative enough to write the story for it too."  But the open world of creative writing is the polar opposite of the constrictive math and logic that is required to make that game in the first place.  Each requires a different mindset and it's very rare for someone to be equally gifted in both.

On all the gamedev podcasts I've listened to, I've heard them talk at length about hiring more programmers or composers or artists, but I don't recall them ever saying, "We really needed a better writer." A lot of game companies could easily afford to hire a good writer, but the vast majority of those funds get funneled into the programming, graphics and music.

Going back to your comment about "people who read books often turn their noses up at video games.":  I think there are 3 main reasons for this:

1) Unless it's a Choose Your Own Adventure, books are extremely linear experiences. You can read Tolkien's Lord of the Rings a thousand times and Sauron will never win. It's understandable then that readers that *like* linear experiences are less prone to gravitate to games. But that's largely because most people still associate games with lots of choices and multiple endings. If you can create a game with a very linear, one-ending type of story, I think you could have success appealing to that crowd. A visual novel would be an excellent medium for this.

2) Games (and movies) do all the visualizing for you. But although the plot of a book is linear, books give the reader the ultimate freedom in being able to visualize locations and characters according to their interpretation. The more realistic the graphics are in a game, the less freedom the player has in imagining how things look. However, if you keep the graphics simple, you can still allow the player to visualize things according to their taste. An example I like to use is one of my favorite games, Final Fantasy 6. The graphics on that game certainly weren't realistic, and the character movements and animations were very limited, but that very fact gave me the freedom to imagine what it would be like if it were more realistic. I could see the game world as it was presented while simultaneously hold in my mind an idealized, fantasy version of how things would look and behave in real life.

3) Readers like to read, but hardly anybody likes to Re-Read. Yet this is exactly what happens with the vast majority of games. You play a little, get engrossed in the story, then you die. Now you have to suffer through all the same narrative and dialogue you just read all over again (unless the developer was so kind as to permit a Skip button). As an avid reader myself, I think a solution would be to allow for dynamic dialogue and narrative -- but this would take a lot of creative effort to implement well.

Part of the strategy to get readers to play games will be to show readers that games are simply a different medium for telling a story. I think there is growing realization of this as there has been a huge increase in visual novels.

(+1)

I certainly agree with your point about different thought processes- left and right-brained people, maybe. It used to be so difficult to find a game outside specific genres (e.g. text adventures/ point n clicks) where the writing wasn't terrible. I'm in a two-man team, and take on the creative work, while my friend does the technical stuff, which has worked well for us so far. As you say, unless you're a Leonardo da Vinci style genius, it's difficult to be both.

Yeah, there are differences between linear novels, CYOAs, graphic novels etc. and sometimes you'll be in the mood for one more than the other. I think the main issue for me is intelligent and cultured people who don't think they're "getting as much" from a video game as a book- even if the writing's equally good, which is a view I've heard often. I think it's similar to how I used to procrastinate by playing Fortnite but now I play chess. People see chess as more sophisticated and worthwhile but it just requires a different skillset.

I wonder how much people value "worth" by the sorts of people they see as playing video games compared to the people who read novels- and they're put off by thinking they're the domain of a bunch of sweary 12 year olds.

I re-read books all the time! It probably helps that I have such a terrible memory that I forget much of what happened after a few years.