Post by Krunchy Fried Games in Marketing to Non-Gamers

Viewing post in Marketing to Non-Gamers

Yeah, when I tell people I make CYOAs, a common reaction is "I remember those books when I was a kid!" so maybe even those kinds of books don't tend to be aimed at adults, although I don't see why they shouldn't be (a CYOA of the Game of Thrones books would probably have wide appeal).

What are the pros and cons of marketing naughtier games? I suppose you get a bigger audience, but get cut off from some common places to promote- like Twitch. We put out an 18+ version of the Bunny Hill Horror games. These were fairly mild- only occasional nudity and sex, but they still got banned from Gamejolt when they changed their policies, and only remain on Newgrounds.

Like Reply

LinXueLian2 years ago (1 edit)

Hmmm... if it helps, growing up remembering those books does help with marketing CYOA games. They're basically electronic forms of the books, at least.

Yeah, there are pros and cons when it comes to marketing naughtier games. They're definitely harder to talk about on regular platforms, so I don't really promote there. What helps is that my audience is niche though, and they don't seem to favour Twitch very much. I'm personally not on Steam, Gamejolt or Newgrounds either - not a lot of the stuff are my cup of tea, so I haven't bothered with those places, and a number of the ones I know don't either. They just swarm away like flies once there's no more naughty to be had and... go elsewhere where there is. So that's where I go too.

The only games I've had difficulty marketing are ironically SFW games.

Like Reply

itch.io

Viewing post in Marketing to Non-Gamers