def works on windows.
It's possible it doesn't work on windows 32-bit, as renpy (the game engine) has removed support for 32 bit windows and linux
I honestly don't know how to help. Nobody else has had an issue running the windows version.
Only thing I can think of is maybe some antivirus is blocking the .exe file from executing? But irdk, I myself have tested on multiple devices before publishing, and no one else has mentioned any issues on windows