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HAHA I also used Tumblr back in the day but decided to come back when I wanted to get an audience for my game. You have to be strategic but yes, you can find your audience. I've gotten 3,000+ people who are interested in my game to follow my two game accounts. There are almost 200 million people using Tumblr. 

Although the content is a bit outdated, I still want to express my gratitude. I am also trying to promote our Lumiterra game on Tumblr.