I liked this kinda non-game approach to the jam!
The idea of the words "The End" being the beginning of the actual game is super clever.
I also liked the fact that there was an idea notebook, though personally I think it'd be cool if it just said "You've found 5" rather than "You've found 5/18" to keep up a sense of discovering new ideas.
The graphics and sound were rather basic but for an experimental title like this, it works!
The only thing I found weird was the fact that some of the first words I thought of, eg "dot", "hunt", weren't actually mentioned in the game. However that's more of a nitpick than an actual criticism.
Great game! Or...non-game...kinda game? Great sandbox experience. I'll go with that.