Yes, Get people comfortable with cute and fluffy things. So that when the scary stuff happens, it just hits better.
Ever heard of Higurashi no naku koro ni, Madoka, or even Doki Doki Literature club? That's the technique right there.
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Well that's very good~ DDLC is one of my favorites. (man i miss Monika)
also. honestly i don't mind the change at all. i actually kinda like it even. can't wait to see the finished product. besides, i never was a huge fan of jumpscares.
last question then. since the jumpscare videos always end on a humorous note, whats the game-over / You died screen gonna be like? cause i liked the one with Nile, where she leaves a funny comment. or are most of the scenes after the "jumpscare" just gonna be blank screens with retry and exit on it?