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(+1)

Re: multiplayer/AI, consider a single player puzzle or challenge mode to grind through. Your game looks prime for generating tons of levels to unlock one-by-one.

Starting out with 0/low population with multiplayer-only is tough, chances are people coming on don't even have someone to invite, so they have to bounce.

Also as other says, working on your thumbnail, game page will help retain players. I also think personally working on getting the game working within itch.io and not linking off will help massively. I'm happy to help with the cookies there. 

That’s a good idea actually, pre-made singleplayer scenarios could also be a good way to introduce mechanics one-by-one as a tutorial that slowly transitions from teaching mechanics to introducing the player to common situations and strategies that appear in multiplayer matches.

Well yeah generating levels is fine, but the actual playing of the levels isn't really a single-player thing - I think there'd have to be an AI.  Unless you can think of some variant game mode I could introduce where people could play single player.  Capture all the hexes as fast as possible?  I think that would be rather boring with no competition. :-)

Puzzle mode doesn't need to be the same as the multiplayer game, just something to do if you're on your own on the site. I haven't got to play your game yet to give ideas for puzzles/challenges, but I'm sure that wouldn't be a stretch to think about!